Amazon has launched its global business to business (B2B) selling programme for Indian exporters after running a seven month pilot with select Indian vendors. Peeyush Nahar, VP, B2B marketplace, Amazon, said Indian merchants can now sell their products in bulk in markets like the US, UK, Germany, France and Japan.
Last year, the company started AmazonBusiness, its B2B marketplace, here under which this programme has introduced. This opens up an additional avenue for these merchants to sell to various businesses globally which also include Fortune 500 companies.
“Amazon Business’s global selling programme will give exporters an exposure to the Fortune 500 companies as well as medium-and-small corporations across the world. The programme offers benefits to the Indian sellers such as discounted referral fees for bulk orders, discounts targeted towards business customers, single selling account, among other things,” Nahar said.
Amazon started its global selling programme in 2015 allowing Indian sellers to sell abroad but it was restricted to catering to consumers and not businesses.
According to the company, Indian exporters on Amazon registered a growth of over 220% in their business last year. Amazon’s international marketplace saw a rise of 500% in Indian products offered globally.
“India has immense manufacturing strength in categories like clothing, apparel, consumer electronics, books, leather products, gems and jewellery. Since its launch in 2015 in India, Amazon’s global selling programme has opened e-commerce markets to Indian businesses allowing them to go global and showcase their ‘Made in India’ creations to the world, supporting thegovernment’s vision of establishing India as a global manufacturing hub,” said Gopal Pillai, GM and director, seller services, Amazon India.