BCUBE, a leading provider of integrated logistics services which operates through more than 100 sites in Italy, has signed a joint venture agreement with M2LOG, the Miroglio Group company dedicated to supply chain management in the textiles and fashion sector, to set up B Fashion, the new player in the world of logistics specialising in apparel and retail.
The alliance will have both strategic and commercial aims, focusing on the creation of a new hub of logistics excellence capable of using to full advantage the finest expertise of the two companies, both based in North West Italy (BCUBE at Casale Monferrato [AL] and M2LOG at Alba [CN]). B FASHION will enable the development of key synergies between the two, pitching itself as a highly qualified and competitive player on the constantly evolving fashion distribution logistics market.
Strategically, the new joint venture will allow BCUBE and M2LOG to pool the know-how they have acquired in their respective fields of operation: BCUBE will bring to B FASHION its long-standing expertise in delivering to a highly diverse clientele the best tailored solutions in inbound plant logistics, warehouse management, transport and freight forwarding, air cargo, and value added services; M2LOG will contribute to the project through its solid know-how in the area of integrated logistics for the world of fashion and textiles.
From an organisational and commercial point of view, B FASHION will be able to count on all the facilities and plants of the two companies in presenting the market with a competitive, differentiating offer adding high value. B FASHION’s mission is to guarantee its customers a premium service in all the spheres of production and distribution in fashion logistics.
Giuseppe Miroglio, chairman of M2LOG and the Miroglio Group said, “This joint venture represents a major opportunity for consolidation and development of M2LOG’s business cooperation with a leading player in the sector like BCUBE will make the most of the specific know-how that the Miroglio Group has developed in fashion and textile logistics”.
Luigi Bonzano, vice president of BCUBE said, “Thanks to the synergies between the two companies, the partnership with M2LOG will enable us to offer a wider range of specific services with an even more significant geographical footprint. Our aim is to respond to the new needs of the current market by guaranteeing flexibility and competitivity, while providing the highest standards of quality of service.