Online retailer goes offline in Seattle

Source: https://www.chainstoreage.com

Another digitally native retailer has expanded to bricks-and-mortar.

Eco-friendly fashion brand LumberUnion has opened its first permanent store, at Pacific Place, a five-story shopping center in downtown Seattle. Founded online in 2016, the Seattle-based clothing company takes its inspiration from the natural beauty and comfort of the Pacific Northwest woods. Its signature lumberjack-inspired patterning offers a more fashion-forward version of the traditional style.

LumberUnion sources only organic, non-GMO cottons for its clothing line, which includes super-soft graphic tees and wovens as well as snapback hats. Committed to the environment and preserving America’s natural woodlands, the retailer, in cooperation with conservation organization American Forests, plants trees for every purchase made in an effort to produce a “fashion forest” that will offset tree loss and help fight climate change.

“Pacific Place was an obvious choice for us since our brand is very much the new spirit of the Pacific Northwest – and where better to anchor that spirit than the heartbeat of Seattle fashion at Pacific Place,” said Anthony Bergin, LumberUnion CEO and environmental entrepreneur.

Pacific Place owns more than 50 shops and restaurants including Barneys New York, Tiffany & Co., Kate Spade New York, Trophy Cupcakes, lululemon athletica and AMC Pacific Place 11.



Categories: Apparel, Brands, Business, USA

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