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The power of contextual analytics

Source: https://www.financialexpress.com The retail environment is undergoing a significant change with the proliferation of e-commerce, emergence of new digital channels, innovative payment platforms, etc. This is significantly altering consumers’ shopping behaviour. An interesting study found 38% of shoppers mentioning that retailers… Read More ›

Why Fashion Startups Have Major Brands Running Scared

Source: https://www.prnewswire.com The fashion industry has changed dramatically over the past decade. U.S. census bureau data shows that for the second year in a row, total apparel retail sales have gone down. Meanwhile, according to statista.com (https://www.statista.com/statistics/281594/share-of-apparel-and-accessories-sales-in-total-us-e-retail-sales/), in 2017 online fashion… Read More ›