Abercrombie collaborates with TV star Giuliana Rancic for its upcoming kidswear range

Source: https://apparelresources.com

US-based fashion retailer Abercrombie has partnered with renowned TV personality Giuliana Rancic and her son Duke to curate exclusive range for the company’s ‘Everybody’ Collection, launched by the brand earlier this year.

Giuliana and Duke have worked with the American apparel label’s kidswear designing team to pick thread colours and offer their opinions on sketches, graphics, and collection. The upcoming collection will mark its debut next year in April.

Abercrombie Kids, a division of the American fashion retailer, provides clothes for children in the age bracket of 5 to 14 years. The brand’s ‘Everybody’ Collection is available online and at around 60 of its outlets.

In a press statement issued, the company elucidated that ‘the line embraces on-trend clothing from a single size system for both boys and girls who don’t want to be restricted to a certain style or colour.”

Reportedly, Giuliana is expected to promote the upcoming line by visiting stores and events during the upcoming festive season.

The popular news anchor spoke on the development and said that she is extremely thrilled to be partnering with a brand that encourages Duke to dress in any colour, size or style of his liking. “We were familiar with the brand through its engaging cause-related event that took place at the Shedd Aquarium earlier this year,” Giuliana added.



Categories: Apparel, Brands, Business, Retail, USA

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