Amazon Fashion launches ‘try before you buy’ service


Amazon Fashion has launched its ‘try before you buy’ service, Prime Wardrobe, which aims to make shopping for fashion more convenient than ever. Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered free of charge, try them on at home, and only pay for the items they decide to keep.

To make a Prime Wardrobe order, Amazon Prime members should visit the website where they can browse thousands of eligible fashion products in women’s, men’s, and children’s, including clothing, shoes, bags, and accessories. Members can then select between three and eight items for free delivery and no upfront charge. On receipt of their order, members have seven days to decide what they love and then pay only for what they want to keep and return the rest. Returning unwanted items is free and easy with a resealable bag and prepaid label, Amazon Fashion said in a press release.

“Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever,” said Susan Saideman, vice president of Amazon Fashion Europe.

“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, vice president of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”

Fashion brands available from the new Prime Wardrobe service include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more. Amazon’s private label fashion brands, which are exclusive to Amazon, are also available with Prime Wardrobe and include selection from find., (Amazon’s street style inspired fashion range for men and women), Iris & Lilly (lingerie and swimwear), Truth & Fable (women’s occasion wear), Meraki (elevated basics for men and women), and athleisure brand Aurique.

Categories: Apparel, Brands, Business, E-commerce, Retail, United Kingdom

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