Augmented reality (AR) and virtual reality (VR) technologies are reshaping the retail landscape by improving customer experience both in-store and online
Bangalore: Augmented reality (AR) and virtual reality (VR) technologies are reshaping the retail landscape by improving customer experience both in-store and online. With extensive usage of smartphones and the advent of wearable technologies, AR and VR are witnessing considerable consumer uptake and are set for disruptive growth in the retail sector, says GlobalData.
According to GlobalData’s Digital Retail Platform, AR can be used to guide customers around stores in an informative and entertaining way by blending in product details and whereabouts. AR solutions are relatively less disruptive to existing store layouts, formats and processes compared with VR, which completely immerses shoppers in the experience and can be used for product demonstrations and games in selected areas.
AR can be useful for supporting staff in stores and warehouses by providing them with practical information without disrupting their view and keeping their hands free since they no longer need to hold tablets or ruggedized devices while carrying out tasks such as loading, packing or recording inventory. In contrast, VR has a more limited use for staff since it is more immersive, but can be useful for training.