Australian bag brand Crumpler expands to China, Taiwan


Iconic Australian baggage brand Crumpler has announced the expansion of its international distributor network in China and Taiwan in partnership with Sea to Summit and Hwa Yao Trading Co., Ltd respectively. With its growing portfolio, Crumpler Asia now has a retail presence in six stores across the continent and five distributors across six countries.

“Asia is our fastest growing market outside of Australia, so increasing our distributor network and retailer presence in China and Taiwan is vital for us to meet the demands of current and new customers,” Crumpler chief executive officer Adam Wilkinson said.

“We’re thrilled to partner with Sea to Summit China and Hwa Yao Trading Co., Ltd Taiwan to grow our bricks and mortar presence and give even more customers what they want – bags that lookgood and will stand the test of time,” added Wilkinson.

“A lot of Chinese consumers are already fans of the Crumpler brand and with our middle-class rapidly growing, now is the time to re-introduce Crumpler’s premium travel, lifestyle and work bags and accessories to a wider market, with a particular focus on department stores and shopping malls,” Barry Lin, sales director, Sea to Summit China.

“Quality is our primary focus when aligning with a new brand which makes Crumpler a natural fit for the Hwa Yao Trading Co., Ltd The retail market is evolving in Taiwan hence we’re excited to bring the reputable bagware brand into the market. We forecast it will be a successful ongoing partnership,” Vincent Kao, CEO, Hwa Yao Trading Co., Ltd Taiwan.

Born in Melbourne Australia in 1995, Crumpler was created to address the needs of bicycle couriers looking for good-looking and cleverly designed messenger bags. That same creative spirit has transcended time and remains today with the Crumpler team constantly evolving its range of carrier solutions, designed to meet the needs of busy people, creative thinkers and innovators who pack a lot into their days.

Crumpler is continuously building its retail and online presence in Australia, the US and Asia with more than 27 storefronts and distribution across 35 key department store and online retailers worldwide.

Categories: Apparel, Asia, Australia, Brands, Business, China, Retail, USA

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