Buoyed by robust festive sales, well-received consumer campaigns and the expansion of 50 new red-concept stores, Bata India, the largest footwear retailer in India, has reported a 16 per cent growth in net sales at Rs 7,787 million during the third quarter of 2018. The brand also launched Bubblegummer and Power stores in Belgaum and Indore respectively.
Bata has had a busy quarter with the addition of multiple new red-concept stores and renovation of existing stores to give its customers an elevated shopping experience. The brand refreshed products in various categories including the Power Walking Collection with Memory Foam, new styles in the fashionable Red Label collection, contemporary marriage collection by Hush Puppies which in turn gave a boost to festive season sales. The company’s net profit surged 51 per cent to Rs 108 crore during the reported quarter.
During the reported period, Bata introduced Bollywood actor Sushant Singh Rajput as its new face for the Men’s Casual collection. Targeting occasions beyond the office and formal space, this collection comprised of colourful, contemporary casuals. The on-set of cold weather also saw the launch of stylish Boots collection for women across Hush Puppies and Naturalizer brands. The fashion savvy girls were also thrilled with a choice of heels available across all its premium brands like Marie Claire, Naturalizer, Red Label women’s collection etc.
“Bata has had a buoyant and exciting quarter which is evident in the numbers. We’ve been investing in creating an international shopping experience to delight our customers through the launch of our new red-concept stores. We have also rolled out a full omni-channel consumer facing technology suite after successful testing that has been received vet) ,well by consumers. Our strategy to use youth icons to pull in young buyers and push our key categories with refreshed collections has worked well and has yielded positive results!” said Sandeep Kataria, chief executive officer, Bata India Limited.
Bata’s efforts were also recognised by the Confederation of Indian Industry (CII) that awarded Bata in the ‘Supplier Development’ category at the 11th National Competitiveness & Cluster Summit.