Big apparel brands use Pitney Bowes cross-border services


Pitney Bowes, provider of commerce solutions for ecommerce and shipping, has released cross-border ecommerce client success stories with high-profile brands spanning the apparel and accessories sector. The companies, including American Apparel, Bric’s Milano, and Kendra Scott use Pitney Bowes’ cross-border services to help drive growth in overseas markets.

“Merchants cannot ignore the power and potential of cross-border commerce. It presents an untapped opportunity to generate new revenue streams, particularly in high-growth markets such as China, Japan, and South Korea. Cross-border services from Pitney Bowes help connect brands with international buyers, optimising web experiences for mobile, while delivering a consistent, streamlined approach for customers regardless of location. It’s very rewarding to see these amazing brands delivering growth and great customer experiences using our services,” Lila Snyder, executive vice president and president, commerce services at Pitney Bowes said in a press release.

American Apparel is an iconic global fashion brand. The company needed a reliable partner to help it drive growth in new territories. “For us as a brand with a strong ethically made, sweatshop-free ethos, a critical requirement in our overseas expansion was giving our customers transparency, honesty, security and consistency in how they shop, wherever they’re located, whichever channel they use to interact with us. If they’re ordering from outside the US, we wanted to give them access to a wide selection of our products with absolute clarity on what they would be paying, and visibility of their order. We can now offer our clients a seamless shopping experience,” Raffael Sarracini, vice president, ecommerce for Gildan Activewear, owner of American Apparel said.

Founded in 1952, Bric’s Milano has been selling luxurious, hand-crafted bags to its discerning clientele, and has grown into a prestigious brand synonymous with quality, artistry and style. With the help of Pitney Bowes, Bric’s Milano has taken its business beyond the stunning shores of Italy’s Lake Como, now shipping around the world, generating new revenue and driving growth. Celebrity endorsement and the power of social media led to an increase in demand for Bric’s Milano’s products from across the world. They wanted to seize this opportunity and reach customers in all the American markets but needed the proper resources to address some of the unique challenges faced when expanding outside the United States, such as logistical compliance and customer knowledge. Partnering with Pitney Bowes’ cross-border services made the complex simple: Pitney Bowes managed the entire overseas process, helping Bric’s Milano localise the brand for new markets while keeping its Italian heritage at its heart.

Kendra Scott is a fashion-lifestyle brand with a conscience, and a strong culture of giving. Founder and entrepreneur Kendra Scott’s philanthropic values run throughout the business, which has grown from a $500 project in the spare bedroom of her home to a billion-dollar brand. Pitney Bowes’ cross-border services has played a crucial role in helping the brand grow its presence overseas, offering localised currencies with taxes and duties calculated at checkout, so customers know exactly how much they’re paying, as well as fast and cost-effective shipping.

Categories: Apparel, Asia, Brands, Business, China, Japan, USA

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