Brands like H&M, Marks & Spencer endorse Responsible Wool Standard certified products


A move that can be welcomed in a bid to save the environment, that the first ever Responsible Wool Standard (RWS) certified products are now available in stores. The announcement was made by Textile Exchange, a global nonprofit that works to create leaders, sustainable fiber and materials industry, that has started the RWS initiative to address animal welfare practices and land management in wool farming across the world. It is a non-profit international standard that addresses the welfare of sheep and of the land on which they graze. Since its release two years back, adoption of the standard has been steadily rising throughout major wool growing and processing nations.

RWS products have been endorsed by leading clothing outlets like Marks & Spencer, Eileen Fisher and Arket, a lifestyle concept store from the Sweden-based leading apparel label H&M.

H&M Group has pledged to use only RWS or recycled wool in all of its products in the coming next four years. The fashion label launched its first RWS certified merchandises last month in ARKET stores containing wool from Uruguay and Australia. Karin Brinck, Sustainability Manager, ARKET, said, “We are thrilled to offer the Responsible Wool Standard (RWS) in our A/W ‘18 range with apparel and accessories curated with certified merino and raw wool. This is a way for us to contribute to a more traceable and responsible supply chain considering animals and their surroundings.”

Eileen Fisher too recently released its first certified clothing consisting wool from New Zealand and Argentina. Marks and Spencer used wool from New Zealand for its latest menswear collection, that it launched earlier this month.

Categories: Apparel, Brands, Business, South America, Textile

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