Turms, which claims to be India’s first intelligent apparel brand, recently raised ₹6.3 crore in a round led by several angel investors. Turms plans to use the funds to expand its product categories and range, hire technology professionals, launch experience centres in top cities and invest in research and development, the company said in a statement.
The investors were led by Feshworks’ founder Girish Matrubhootam, former Reliance Retail Lifestyle president Bijou Kurien, Pepperfry founder Ambareesh Murty, OneAssist founder Subrat Pani and former Flipkart executive Mekin Maheshwari.
Other angel investors from LetsVenture and AngelList India included Sumit Jain, co-founder of Commonfloor, and Amit Lakhotia, formerly with Paytm, according to a report in a top Indian business daily.
Founded in December 2016, Turms apparel include properties like stain repellence, odour resistance, cooling and wicking by applying its proprietary nanotechnology during the production process. The apparel does not need frequent washing and requires less water and detergent.
Its products include jeans, T-shirts, shirts and track pants for men and t-shirts and leggings for women.