Popular fast fashion online retailer Shein, which entered India in 2017, aims to maintain a sustainable and strong development by focusing on the need of the market and user experience and enhancing its customer service, confirmed the head of the Indian arm of the company.
The firm has invested Rs.250 crores for marketing in India and has localised its customer service, logistics and marketing efforts in the country. Shein has attracted more than 3 million followers on social media and collaborated with about 2,000 influencers and receives about 20,000 orders a day.
Talking about the Indian e-commerce market, Malcolm Yam, General Manager, Shein India, said, “E-commerce has helped customers find and shop products faster and more conveniently than ever. We pride ourselves as a fashion retailing brand, instead of a pure e-commerce company. Therefore, we are more concerned and excited about the increasing demand for fashion apparel of the new generation in India.”
Most of the firm’s customers are located in metros like Delhi, Mumbai and Bangalore. India is one of the main markets of focus for China’s major cross-border e-commerce players due to high potential for economic growth.