Chinese sportswear company Li-Ning chooses Centric 8 PLM


Li-Ning, the Chinese sportswear company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Following a competitive selection process, Li-Ning chose to replace their legacy system with Centric 8 PLM. Centric provides innovative enterprise solutions to various companies to achieve strategic and operational digital transformation goals.
Always an early adopter of technology, Li-Ning first implemented a PLM solution in 2009. However, by 2018 the system was outdated in technology and performance. Li-Ning’s strong growth had established the brand principle of focusing on consumer demands, but traditional production methods could no longer adapt to the rapidly changing needs of consumers, new product development modes such as flexible supply chains and the requirements of e-commerce, according to a company press release.

“Centric PLM is functional and easy to use,” said Zhu Yuangang, IT director of Li-Ning. “The platform covers core processes including product planning, design and development, fabric and trim management, cost control and quality control. It is very flexible and scalable and can effectively meet Li-Ning’s needs.”

“The Centric team is professional and reliable,” added Yuangang. “Centric is focused on the apparel and footwear retail industry. Their local consultants have extensive project implementation experience and comprehensive industry knowledge and can provide professional advice for Li-Ning’s future business upgrades. We fully expect long-term cooperation with Centric in the future.”

“We would like to welcome Li-Ning as our 45th customer in China,” said Chris Groves, president and CEO of Centric Software. “Li-Ning has always been at the forefront of innovation in China’s sportswear industry, and we look forward to supporting the next stage of the brand’s digital transformation.”

Li-Ning is named after its founder, champion gymnast Li Ning. Founded in 1990, Li-Ning’s original goal was to provide Chinese athletes with clothing for the Olympics. By 2016, it was producing apparel and footwear for 21 national teams and athletes across 11 different sports. Li-Ning’s activities span brand marketing, research and development, design, manufacturing, distribution and retail.

Categories: Apparel, Asia, Brands, Business, China, E-commerce, Retail, Technology

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