The Chinese e-commerce fashion platform Club Factory is betting big on the Indian market and plans to make massive investments to strengthen its presence in the country this year.
The company plans to scale up its presence in India by making strategic investments in warehousing, delivery, technology, and marketing to acquire new sellers and consumers on its platform.
Club Factory sees huge potential in the Indian market for growth and plans to onboard sellers especially in the fashion and lifestyle category to make deeper inroads in the burgeoning e-commerce fashion market.
India is already one of the top markets for Club Factory, with a total of 40 million users in India out of its global base of 70 million users. It plans to further increase this number by expanding into new categories this year.
Regarding the recent changes in e-commerce regulations, Club Factory reiterated that it will continue to educate sellers and partners to comply with the local regulations.
“Club Factory plans to continuously work with stakeholders to make India e-commerce a thriving industry and drive benefits to consumers, SMEs, and collaborators,” the company said in a statement.
“Club Factory will also expand into other categories this year, to add to its wide selection of products ranging from apparels, shoes, jewelry, home décor, handbags, and beauty products to gadgets,” it added.
Club Factory was launched in 2014 by Aaron Jialun Li and Vincent Lou and is based in Hangzhou, Zhejiang, China. The brand has an international presence in countries including China, the US, Europe, and Southeast Asia.