Benetton Group is upgrading and expanding its e-commerce platforms with new online stores for the Sisley and United Colors of Benetton brands.
Meanwhile, the Italian fashion brand has overhauled its www.benetton.com e-shop to offer customers an increasingly immersive shopping experience. The renewed website is available in seven languages in 24 countries, and features fresh graphics plus an easier browsing experience even on mobile devices.
Its clean design, including a reorganised menu and improved search engine, follows an analysis of buying behaviour and interviews with consumers.
The new e-shop and the further development of e-commerce are an integral part of Benetton Group’s strategy to focus more on an omnichannel approach. It also marks a new phase in the company’s online strategy, as Benetton Group is taking over direct management of the online channel.