E-commerce firm Fabriclore has partnered with Hatheli Santhan to give artisans in the state of Rajasthan a platform to sell their unique handmade products online.
With this partnership, artisans will be able to sell their handmade apparels across the country through Fabriclore’s online platform. Fabriclore aims to empower the artisans in the state through this initiative and also revive the ancient hand-made lifestyle in the country.
Fabriclore currently sells more than 20 textile crafts, silks, artisanal dupattas, stoles & unstitched suits and will soon add the all-new range of 100% hand-made apparels, décor, and accessories.
Commenting on the partnership, Sandeep Sharma founder of fabriclore.com in a statement said, “We believe it is the responsibility of the e-commerce industry to support the artisans and weavers across the country and help them adapt to the changing environment. With the vision of empowering artisans, Fabriclore.com is happy to join hands with Hatheli Santhan, empowering 384 artisans.”
Anupam Arya, co-founder, Fabriclore.com added, “Our idea behind supporting these artisans is not limited to empowering them but also to encourage people to adapt a hand-made lifestyle. There was a time when right from eatables and apparels to home décor & furnishing, everything had hints of handmade, we are trying to revive that culture and create a more sustainable environment.”
Founded in March 2016, Fabriclore is a Jaipur-based organization that designs, develops and curates modern and traditional Indian fabrics, dupattas, stoles, suits, home furnishing and more from all over India.