Simparel, a US-based IT company that provides software solutions for the apparel industry, has come out with an all-new avatar as EXENTA. The company has refreshed its brand name and logo to keep up with the increasing demands of the consumers world over. This new identity will help the technology provider cater to a wide gamut of industries.
The move came into implementation after the realisation that the previous name no longer reflected the vision the company stood for. Standing for “simply apparel”, Simparel was no longer able to meet the needs of the fast-developing company it transformed into over the years.
The rebranding comprised of warriors willing to cross limits for clients with world-class Enterprise Resource Planning (ERP) solutions combined with the uncompromising servicing support. EXENTA is accompanied by a tagline that reads “Without Limits” – closely resembling the translation of Spanish word Exenta.
The company’s revenue growth, foray(s) into other fashion verticals such as footwear, home, jewellery, technical textiles, etc., also propelled it to turn to EXENTA.
With a new name, rebranding has also been stimulated through the introduction of newer products. The strategies include EXENTA ERP: an end-to-end business management solution for all internal and supply chain processes; EXENTA PLM REVO: cloud/web-based Product Lifecycle Management (PLM) solution available as an integrated component of EXENTA Enterprise; and EXENTA Shopfloor: a tablet-based SFC solution that features real-time data collection, production management tools and incentive payroll capabilities.
“Sure, we could play it safe and continue with our legacy name. But when you know in your heart you’re an entirely different company, one without limits, the old, the safe, the boring no longer works,” said Roberto Mangual, President and CEO, EXENTA in the press statement issued.
(Now) EXENTA is also gearing up to present its latest innovations at the upcoming 2018 edition of Colombiatex trade fair, slated to be held from January 23 to 25 in Medellin, Colombia. Demonstrations of the firm’s advanced and above-mentioned SFC, ERP, and PLM solutions will be performed at the textile event.
The company will also showcase a wide range of products for the Latin American market. At its booth (No. 126), technicians will update the visitors how they can take advantage of these innovative solutions to boost their apparel businesses.