Following the path of luxury giants such as Celine, Burberry, Yves Saint Laurent, etc, fast fashion giant Zara has changed its logo too. The only difference lies in the fact that while these brands went for a minimal, sans-serif avatar, Zara opted for the opposite road.
This marks the second time when Zara has changed its logo since its inception in 1975. The first time was in 2010 where the logo underwent a slight upgrade instead of the drastic revamp being unveiled right now.
In fact, several designers and fashion enthusiasts were quick to comprehend the resemblance between Zara’s new logo and the one used by Harper’s Bazaar.