First Harley Davidson lifestyle store in Imphal


IMPHAL, May 10: Harley-Davidson Motor Company announced that it has entered into an agreement with G-III Apparel Group Ltd. for G-III to design and distribute Harley-Davidson lifestyle apparel throughout Asia. The collaboration is in sync with Harley-Davidson’s long-term strategy to build next generation of riders through lifestyle apparel. Under the agreement, G-III will develop a network of Harley-Davidson apparel stores in the Asia Pacific region. The iconic cruiser motorcycle brand, Harley Davidson is now the talk of the town. Located in Mamcy Mall, Imphal this iconic brand is all set to cast its spell on the bike lovers in the city and beyond. The brand has introduced a wide range of clothing line and accessories that gives you an edge over every fashionista in the city. GUI Apparel Group is the Asia Pacific Licensee for this lifestyle concept. Jean-Pascal Salvaj, VP Wholesale Asia for GUI expressed hope that the spirit of Harley-Davidson and its high street fashion element will create a high impact on the Indian consumers both riders and non-riders. He also revealed that GUI Apparel Group plans to open 13 concept stores across India in 2018 alone. “This is a bridge to premium brand so expansion would be selective and cautious with the journey starting from North east as the most fashionable part of India,” said Jean Paul Salvaj. The Harley-Davidson Spring-Summer 2018 Collection showcases products which are inspired by the classic American motorcycle culture and use colorful American totem prints and motorcycle elements to create a new generation of high-street fashion collections. This season’s Harley-Davidson lifestyle line combines current and future fashion trends, street culture with unique details, stylish silhouette and exquisite fabrics to create products with Harley-Davidson’s unique codes and DNA.

Categories: Apparel, Asia, Brands, Business, India

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