Five innovators join Fashion for Good Scaling Programme


Five companies have joined the Scaling Programme of Fashion for Good, a global initiative that is aimed to make all fashion good. These companies will offer innovative and game changing solutions. From using mycelium material and fibre welding, to rethinking waste water treatment and recommerce, they champion the future of good fashion.

The latest innovators to join are Ecovative, Natural Fiber Welding, The Renewal Workshop, SeaChange Technologies, Inc. and Yerdle Recommerce. They will now have the unique opportunity to connect with likeminded brands, investors and manufacturers capable of helping them fast-track the implementation and adoption of their daring innovations. The Scaling Programme provides support for a period of 18 months, with clear and jointly defined milestones on each company’s roadmap to scale, Fashion for Good said in a press release.

“It’s exciting to have such a compelling portfolio of innovators in our Scaling Programme! We now have fourteen diverse and forward thinking innovators on the verge of mainstreaming. Together, they reimagine how fashion is designed, made, worn and reused,” Katrin Ley, managing director Fashion for Good:

Current innovators in the Scaling Programme include Ambercycle, BEXT360, ColorZen, Softwear, Spinnova, Tamicare, The Infinited Fiber Company, Tyton Biosciences and Worn Again.

Ecovative focuses on advancing sustainable fabrication using their Mycelium Biofabrication Platform. Their technology allows more control over geometry, density, size and composition of mycelium material – resulting in Mycoflex, a high-performance foam with exciting applications in fashion.

“Biological materials from wood to leather have been used for centuries but are confined to the geometry of a tree or cow. At Ecovative we use the unique structure of mycelium to grow shapes and products that are not native to nature but inherently natural, safe and biodegradable in the process,” founder and CEO of Ecovative Gavin McIntyre said.

Natural Fiber Welding’s patented welding processes reformat cotton and other natural fibres in such a way that short fibres can function as extra-long staple virgin fibres. This gives these materials unprecedented performance and utility, allowing manufacturers to transform materials which are considered as waste into high performance circular yarns.

“The textile industry is over reliant on non-biodegradable petroleum-based synthetics. In addition, there is a gap in the industry for scalable, high-performance options for recycling natural fibers. Our solution balances performance, sustainability, scalability. Using abundant natural and scrap resources, we can tune fibers to outperform traditional textiles, making this process truly environmentally friendly,” founder and CEO of Natural Fiber Welding Luke Haverhals said.

The Renewal Workshop (TRW) provides brand-specific take-back programmes so that consumers can give back their clothing to the brand when it is no longer wanted. “With The Renewal Workshop, apparel brands have an opportunity to design products with a longer life span, use a comprehensive take back system, and collect important product and sustainability data, all while unlocking a new sales channel of renewed products,” founder and CEO of The Renewal Shop Jeff Denby said.

“The SeaChange process allows manufacturers to maintain their existing production capabilities, while saving money and reducing their environmental footprint. We are excited to join Fashion for Good to work towards Good Water for all,” founder and CEO of SeaChange, Dipak Mahato said.

“It takes 2,700 liters of water to make one cotton shirt, the amount of water the average person drinks in 2.5 years (WRI). The average customer bought 60 per cent more clothing in 2014 compared to 2000. We need a better, more circular model to get more use out of the items we have already made. Yerdle makes it easy for leading brands and retailers to buy back and resell their items in a far more circular model,” founder and CEO of Yerdle Recommerce Andy Ruben concluded.

Categories: Apparel, Asia, Brands, Business, India, Retail, Technology, Textile

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