American fast-fashion retailer Forever 21, a part of the Aditya Birla Fashion and Retail chain, has expanded its presence in India with the launch of its 4th store in Delhi-NCR. The new store is spread across over 6,000 sq. ft.
Bollywood actor Ishan Khatter inaugurated the store along with the company’s Brand Head for India, Rahul Jhamb.
Rahul spoke on the development and said that, the company was thrilled to launch its fourth store in the fashion capital. North is an important market for the brand and the brand was pleased with the positive response it has received so far.
“Our brand new store houses the latest Autumn Winter 2018 collection which is uber-trendy and will live up to the brand promise of Forever 21, to make the Gen. Z and millennials of Delhi super-gorgeous!,” Rahul said.
Furthermore, the brand’s latest Autumn Winter collection for this year is designed keeping in mind the upcoming festive season. Menswear segment offers crew-knit sweaters, distressed denim, top coats and trousers. While the women’s wear section includes sequin tops, cozy shearling jackets, mini suede skirts, and much more.
On the occasion of their store launch, Forever 21 offered various exciting deals to their shoppers that included a discount of Rs. 1000 for 200 lucky customers. 10 shoppers dressed in the brand’s renowned yellow and black colour pattern were provided with the ‘Meet and Greet’ opportunity with actor Ishan Khattar.