French apparel company Camaieu selects Centric PLM suite


Camaieu, the leading French women’s ready-to-wear brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

The apparel company wanted to equip themselves with a PLM solution to streamline operational processes and ensure a collaborative workflow across the entire company.

“We wanted a PLM solution that would improve communication between departments and align our internal processes. Our goal is to reduce the time spent organising information in order to gain visibility on deadlines and activities throughout the organisation,” Mathilde Ichac, supply manager at Camaïeu said in a Centric press release.

“Standardisation and collaboration are a major issue in our field as we have teams in France, Morocco, Vietnam, Bangladesh, and China. It is therefore essential to set up a common platform that everyone can use to work together,” she added.

Camaïeu met several PLM vendors before deciding on Centric Software’s flagship Centric 8 PLM solution.

“We met different PLM vendors but it was Centric that proved to be outstanding. In addition to being the PLM market leader in the fashion and apparel world, Centric offers an extremely ergonomic and intuitive PLM solution that is flexible and fast to implement, making it easy for users to adopt. With the help of the Centric team, we will benefit from industry best practices for our ready-to-wear, accessories and lingerie lines. We look forward to having a single, reliable view of each product, digitising our manual processes and driving our business even more effectively. Centric is listening to its customers and has a scalable solution that will adapt to the development of our product offering,” Ichac said.

“We are very pleased that Camaïeu has chosen to implement Centric Software’s PLM solution. We are proud to embark on this new project with the French leader in women’s ready-to-wear and we look forward to supporting the brand’s digital transformation now and in the future,” Chris Groves, president and CEO of Centric Software said.

Categories: Apparel, Asia, Bangladesh, Brands, Business, China, Retail, Vietnam

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