Gap launches new line just for Indian buyers


KOLKATA: American casual fashion brand Gap has rolled out a range of ‘make for India’ products customised for the Indian shoppers in terms of fitting, colour and design. The brand, famous for its family stores, is also rolling out two new smaller-size formats in the country — one dedicated to adult fashion and another for kids.

Arvind Lifestyle Brands India business head for Gap, Parag Dani, said the made for India range has been developed based on inputs given on Indian consumer preferences. “While Gap has democratic products throughout the world, some minor tweaks have been made for the select India range on an experimental basis,” he said.

Dani said there have been no tweaks in the pricing strategy for the customised India range. He said Gap is also doing two pilots on smaller size Gap adult stores and kids stores in the country.

While the average Gap store is between 5,000-6,000 sq ft stocking the entire range, the adult-only store is between 3,000-3,500 sq ft and the kids exclusive store will be 1,500-2,000 sq ft.

Categories: Asia, Brands, Business, India

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