Gerber Technology partners with Avametric for better 3D solution


Gerber Technology, a leading technology solution provider for the fashion industry, has announced its partnership with Avametric, the world’s leading 3D cloth simulation technology provider. The announcement was made in the Gerber’s 20th annual ideation tech conference, being held in Florida, USA.

With this collaboration, Gerber has acquired a leading position in 3D technology for fashion and apparel industry. The Avametric’s best fabric simulation engine will help the company to connect consumer-facing virtual try-on software with company’s AccuMark and YuniquePLM® platforms to deliver an end-to-end work-flow. Also, Gerber will now be able to provide its consumers with personalised product on demand, thus helping them with increased speed and productivity in the creative and development process.

“Avametric’s strengths and capabilities are the perfect complement to our fully integrated software portfolio. They have the industry’s best talent pool of scientists, designers, and developers for 3D,” said Karsten Newbury, SVP and GM of Software at Gerber Technology.

According to a recent survey conducted by Gerber with their global customer base, the interest in 3D is growing with over 60 per cent of fashion and apparel companies planning to adopt 3D technology within the next three years. The interest is the result of the shift in the need for speed, efficiency, and a personalized consumer experience.

“We believe, a transformation is underway as consumers are adopting a virtual try-on experience that accurately portrays the fit they are looking for and our partnership with Gerber is helping us to bridge this gap of virtually seen fit. We are really excited about this opportunity to join an industry leader and make transformative changes,” said Ari Bloom, CEO, Avametric.

Gerber’s other key announcements in the event include:

The launch of YuniquePLM V8 cloud software, with the new and highly-intuitive user interface.

Partnership with ExactFlat for non-apparel applications and integration of AccuMark in the technology enables the users to open any 3D model and connect 3D to 2D patterns which can be modified in AccuMark.

The launch of additional subscription option in early 2019, makes its solutions available to everyone from start-up to full-scale global fashion and apparel brands.

The launch of cloud-based subscription program in North America for AccuMark, leading pattern design, grading, marker making, and production planning software.

Categories: Apparel, Brands, Business, North America, USA

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