Japan-based global lifestyle brand MUJI has announced that it is all set to launch its largest store outside Asia by re-opening its original Toronto location later this month. The upcoming flagship store will mark the first for the brand in Eastern Canada.
The retailer has tripled the size of the original store from 5,658 sq. ft. to 19,110 sq. ft. of space.
Additionally, it will provide in-store customization services including, for the first time outside of Japan, the Digital Fabric Printing Service that will enable shoppers to print a photo directly from their phone on to select Muji apparel and home fabric items, and the Laser Engraving Service, which will allow consumers to have letters engraved onto a selection of MUJI products.
The company claims that the new outlet will stock MUJI Canada’s full range of products that includes over 4,000 items like household goods, apparel and accessories.
Toru Akita, President, MUJI Canada was quoted as saying in a press statement issued that “during these four years since we expanded to Canada, we opened seven additional stores and gradually increased our range of products and services.”
Furthermore, in line with the new store opening, a pop-up exhibition named ‘What is MUJI’ will also be carried out by the retailer from 19th November to 23rd November at the retailer’s previous location. The company will showcase some of its most iconic products at the do.
Reportedly, the Japanese retailer has said that it aims to open 20 stores in Canada but an official expansion plan is yet to be revealed.