E-commerce giant JD.com, China’s largest retailer, has opened an office in Australia as it grows in the region. JD.com will offer Australian and New Zealand brands and retailers access to its 266.3 million active users and reach to more than 900 million consumers through JD’s exclusive partnership with Tencent, owner of social networking platform WeChat.
The Australia and New Zealand regional headquarters will be based in the heart of Melbourne’s business district in Collins Street.
“Our customers are demanding more and more high-quality products from Australia and New Zealand, and this move is a major step toward meeting that demand,” said Richard Liu, JD.com’s chairman and CEO. “Brands and retailers looking for a trusted partner who will both build their brand, and protect their IP in China now have an easy point of contact in the region. We would like to thank the State of Victoria for its tremendous support as we move full steam ahead into the region.”
JD chose to locate in the Victorian capital because of opportunities presented for e-commerce businesses by the State of Victoria, including access to an abundance of local suppliers, Australia’s only 24-hour shipping port and a supportive local government.
The company’s staff on the ground is focused on establishing a solid presence in the region and helping aspiring brands to work with JD’s platforms. The operation of the Australian and New Zealand headquarters will include business development officers that are readily available to engage Australian businesses on the JD platforms and provide cost effective solutions for Australian SMEs looking to access JD’s huge user base.
Winston Cheng, JD.com’s president of International, said, “Australian and New Zealand brands are in strong demand on JD.com, especially in the categories of food, agriculture, dairy and cosmetics. This office will help local products access that demand. We look forward to strengthening and promoting the trading relationship between these two great countries and China.”
JD’s largest partners and shareholders include Tencent and Walmart, giving the company unparalleled strength across both retail and social media platforms.
Philip Dalidakis, Victorian minister for investment and trade, said, “We’re excited to have such an important e-commerce company in JD.com opening its Australian and New Zealand headquarters in Melbourne – this move is confirmation that we truly are Australia’s e-commerce capital. We’re already working closely with JD.com to connect them with businesses and opportunities here in Victoria and look forward to seeing the company go from strength to strength.