Popular Indian designer Ritu Kumar is gearing up to launch a new store in Mumbai’s popular fashion destination, Linking Road in Bandra, in line with the upcoming celebratory season. The 905 sqft area will be the brand’s fourth stand-alone store in the city.
It will offer an assortment of skirts, day dresses, tops, along with playful yet functional separates for the modern women. It will also showcase pieces from the jewellery range Ritu Kumar label had introduced in collaboration with Rhea Jewellery, a Mumbai-based brand, recently.
It will also house ‘Just Dance’ the label’s A/W18 collection, which suits perfectly to the aspirations of music enthusiasts. The line takes inspiration from urban hip-hop music and dance cultures and carries embroidered details and prints dipped in pop hues of blacks, blues and metallics.
“Mumbai has been a strong hold for Label Ritu Kumar since the brand’s inception, and the new Linking Road store is something we’re all excited for. The brand is at home here and we’re looking forward to be known as the go-to brand for the city’s fashion followers,” Amrish Kumar, CEO, Ritu Kumar, said.