Italian apparel manufacturer and lifestyle brand Moncler has opened two ‘House of Genius’ stores in New York and Tokyo respectively, along with the launch of its latest partnership with Palm Angels, a Los Angeles based apparel label.
Both the concept stores have been designed as interactive spaces that showcase the unmatched urban environments in which they are located, merging special activations with an exclusive limited-edition merchandise offerings.
The new stores will provide the brand’s Genius project’s eight collaborative collections; Moncler Pierpaolo Piccioli, Moncler 1952, Moncler Grenoble, Moncler Simone Rocha, Moncler Craig Green, Moncler Noir Kei Ninomiya, Moncler Fragment Hiroshi Fujiwara, and the latest addition to the collection, Moncler Palm Angels.
Notably, the recently launched Palm Angles collection includes, puffers, body warmers, tracksuits, hooded sweatshirts, t-shirts, leggings and much more, and features a bold, graphic aesthetic, simultaneously channelling pop, rock and grunge.
The range has been made available for the shoppers, as well as every other collaboration that is a part of the Genius Project in selected multi-brand stores along with 50 other pop-up stores, the company will be hosting across the world.
Remo Ruffini, Chairman & CEO, Moncler said in a press release issued that, communication has been completely modernised. The customer is always looking for something new and anticipates new shapes and languages to connect with a label. “Moncler Genius portrays the way in which we project into the future. A future that starts now,” Remo added.
The company has announced that its stores in New York and Tokyo will remain operational by the end of this year.