MS Dhoni’s Seven consolidates global presence


Launched in 2016 under the banner of Rhiti Group, active sportswear and lifestyle brand ‘Seven’ by MS Dhoni has consolidated its presence as India’s first home-grown global sportswear brand.

Seven is currently registered in 45 countries with a presence across 309 multi-store outlets pan India and globally in USA, Canada, South Africa, UK and neighbouring countries of the subcontinent keeping in pace with the increasing market demand for active lifestylewear, according to a release.

The brand also retails through online platforms like Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website

Seven is the official apparel partner for Chennai Super Kings, American Cricket Academy and Club (ACAC) and the Wanderers Club, South Africa and MS Dhoni is the global ambassador of Seven.

Seven offers a wide product portfolio of footwear, apparels and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportswear manufacturing technologies.

The brand focuses on democratising sports and reiterates its commitment towards providing products that stand for high-quality standards, style, design, comfort and affordability.

“We are extremely excited at having emerged as one of India’s first International sportswear and lifestyle brand within three years of our inception. Our overseas expansion is proof of the immense market demand for our products globally. Seven is all about ‘Change’ and our range of sports apparels, footwear, accessories and products reflect our philosophy of being accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in,” said Lokesh Mishra, COO, Rhiti Group.

Seven is looking at further global expansion coupled with investments in research and development of its product portfolio, in the years to come.

Categories: Apparel, Brands, Business, Canada, South Africa, Uncategorized, United Kingdom, USA

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