Myntra is expanding its portfolio of private brands with the launch of Sztori, a plus size apparel brand designed to suit a larger range of body shapes and sizes.
The brand will offer over 225 styles and designs including, Tees, denims, tops, dresses in large to XXXXL (4 times large) sizes for men and women with prices ranging from Rs 799-1,999.
“Plus-size clothing is in great demand and it was time we offered something substantial in the category, opening up more avenues and possibilities for our customers. Research estimates that this segment will account for $5-6 billion in the $40-billion Indian online fashion apparel market, by 2020, which is approximately 10-12% of the overall market, making it an important proposition.” said Manohar Kamath, CXO and Head Myntra Fashion Brands.
Myntra now has 17 fashion brands under its aegis including Roadster, HRX, Dressberry, Mast & Harbour, All about you, Moda Rapido and Anouk. The company had recently partnered with Bollywood actor Saif Ali Khan to launch ‘House of Pataudi’ brand.