Nike’s Paris presentation celebrating its female athletes was a huge success as it witnessed several football athletes, and eight track and field sports stars. These athletes walked the ramps for Off-White SS19 show too and included Vashti Cunningham, Cecilia Yeung, Sam Kerr, and Yuki Nagasato.
Three new collaborators were present at the event, which was an ode to the upcoming Women’s World Cup 2019 in Paris next June: men’s wear designer Martine Rose, former Colette Creative Director Sarah Andelman, and Yoon Ahn, Co-Founder of Ambush and Jewelry Designer at Dior Men.
Select pair of shoes were on display from the Off-White collection along with Nike DNA Archive products that included the signature soccer jerseys and running merchandise.
Martine Rose has collaborated with Nike to create a men’s wear-inspired, unisex capsule by Rose that is all about celebrating the spirit of youth embedded in the London street style and a unisex footwear and apparel capsule available in sizing for men.
Ahn talked about her mainly unisex apparel and footwear capsule available in men’s sizing. “I wanted to base it on real clothes you can actually wear. There are performance qualities, but it’s not just for the gym or for the field,” she said. According to her, the standout points of the collection are the reversible mid and outer layer garments that encompass ‘two styles in one’, and a lace-free sneaker with an innovative form.
Andelman would commence her partnership with Nike via a collection exclusively available at Nikeunlaced.com Oct. 25 onward. She further shed light on it by saying that, “It was very similar to what I used to do at Colette, it was fascinating to listen to how the design studio works. I made sure to balance a range of basics with something a bit more-crazy and performance styles.”