High street fashion brand, Oasis, has just announced the launch of its curve collection, which will cater to sizes 20 to 26.
The retailer originally launched an exclusive plus-size range with Simply Be last year. Due to it’s popularity, the brand are extending the range, and launching ‘Curve’ on their own website from 23 September.
While we’re beyond excited to hear the news, we do wish Curve was available to shop in-store, considering what a limited selection plus-size women currently have on the hight street. But as brand director, Sarah Welsh, explains, the brand takes their customer feedback seriously.
“We believe that everyone should be able to wear Oasis and feel great in it, and we have had fabulous feedback from our customers about the additional sizes and lengths which we have added to our range.
“Through listening to our customers, it became increasingly clear that we should extend our offer further to include sizes through 20-26.
“As always, we will listen, learn from and respond to our customers feedback to endeavour to continue to deliver what she wants from Oasis.”
The campaign features blogger/model, Lauren Nicole, who revealed to Cosmopolitan UK that she suffered from body dysmorphia before being scouted online in 2016.
With a range that promises to include stylish knits, contemporary denim, and dresses for all occasions, we can’t wait to see what Oasis has to offer.