Yoga guru Baba Ramdev’s apparel brand Paridhan is looking to make deeper inroads in the Indian market with online and offline expansion across the country.
With sales slowing down in the FMCG sector due to rising competition, Patanjali is now eyeing the fashion sector for future growth.
The brand plans to launch its own website later this year and partner with leading fashion e-commerce players to widen its customer base. For its offline expansion, Paridhan will be opening around 100 exclusive brand outlets by 2020 across India.
“Patanjali is planning to open 100 apparel stores across the country in the next 12-18 months and is also looking at creating an online retail presence by the end of FY19,” KN Singh CEO of Patanjali Paridhan told the Financial Express.
“We are gradually trying to promote sub-brands individually, but our exclusive brand outlets (EBOs) are aimed at building our brand,” he added.
Patanjali Paridhan launched in November last year has three sub-brands, which includes a womenswear brand Aastha, Unisex sportswear brand Livfit and a menswear brand Sanskar. Patanjali is targeting revenue of Rs 1000 crore ($137 million) by next fiscal from its apparel brand.