PVH Corp, one of world’s largest apparel companies and owner of iconic brands, has appointed Stefan Larsson to the newly created role of president, PVH Corp effective June 3, 2019. Larsson will have the responsibility for managing PVH’s branded businesses and regions, with each of the three brand CEOs and the regional presidents reporting to him.
Larsson will report to Emanuel Chirico, PVH’s chairman and chief executive officer. In connection with the announcement, Chirico signed a new five-year employment agreement with the company. He announced the hiring of Larsson in the newly created role of PVH President as part of a strategic succession plan, said PVH Corp in a media statement.
Larsson was most recently chief executive officer of Ralph Lauren Corp, where he successfully refocused the company on what made it iconic, improved its performance and set the path for future growth. Prior to that, he served as the global president of Old Navy, a division of Gap Inc, and helped it deliver 12 consecutive quarters of profitable growth, adding $1 billion in profitable sales. Over nearly 15 years, Larsson was part of the team that grew Swedish retailer Hennes & Mauritz (H&M) sales from $3 billion to $17 billion and expanded the company’s operations from 12 to 44 countries.
“Stefan’s talent and operational track record make him a strong addition to the PVH senior management team,” said Chirico. “He is highly regarded for his strategic focus, proven leadership and global experience in driving transformation and brand building in an increasingly dynamic and ever-changing consumer landscape. As our president, I am confident that Stefan is uniquely qualified to help fuel our global growth by successfully leading our brands and regions to execute against our strategic priorities, and deliver consistent top and bottom line growth and returns to our stockholders.”
“PVH is an exceptional company and owns some of the most iconic global lifestyle brands. I have long admired what Chirico and the PVH management team have achieved, with a history of successful, transformative acquisitions, exceptional brand building, reinvention and innovation, strong operating platforms and connection to its consumers. I look forward to contributing to the power of PVH and partnering with the entire leadership team to drive the business forward.”