Rangreza Retail, a leading manufacturer of premium fashion accessories and clothing has opened its first outlet in the national capital New Delhi for its brand ‘Chokore’.
The new store located in upmarket and shopper’s hub, Select City Walk marks the brand’s entry into the profitable Delhi-NCR market.
The store will offer a wide range of fashion accessories and clothing for men and women. The collection includes products ranging from pocket squares, ties, cravats, bandanas, cuff links, collar links, tie tags, shirts and kurtas for men, while women’s range includes stoles, scarves, and clutch bags.
Commenting on the launch, Akash Verma, founder Chokore in a statement said, “Increasingly, customers are demanding premium options for every aspect of their lifestyle, offering great potential for the category we operate into. Expanding our footsteps and opening a Chokore store in Select City Walk underpins our intent to offer our customers the latest and best-in-class fashion-lifestyle products that are at par with most premium quality standards offered by other premium brands.”
Chokore currently sells online through its own website and other e-commerce platforms. It also sells offline through its exclusive brand outlets and multi-brand stores.