Salman Khan’s Being Human launches new campaign to tap millenials

Source: https://apparelresources.com

Being Human, fashion retail house founded by Bollywood actor Salman Khan back in 2012, has released a new campaign, #BeAllHeart, for its upcoming Autumn Winter ‘18 collection. The campaign will witness Salman along with seven young models, endorsing the brand’s latest collection.

The campaign is aimed mainly at the young generation which is the key target audience for the apparel label. The company has also announced that it will launch a series of digital and in-store campaign with customer engagement at its heart, as the company eyes to enhance its overall sales, footfalls, and engagement.

Elaborating about the campaign, Salman Khan cited that no one likes being told who they should be, what they should be wearing. The new campaign basically tells you to be yourself; as far as you are not troubling anyone.

Manish Mandhana, CEO, Mandhana Retail Ventures Ltd. said that the campaign #BeAllHeart fits with the aspirational and young India who form the key target audience for the brand. With its central idea being as simple as ‘being yourself’ the apparel label wish to inspire its shoppers to be bold with their choices, wear whatever they want, whenever they want.

Mandhana Retail Ventures is a firm that that holds the license to design, retail, manufacture and market Being Human Clothing.

“From launching our brand e-commerce website to entering different markets across the country this financial year has been really good for us and we are thrilled for the future developments that the brand has to showcase,” Manish added.

Furthermore, the six-year-old apparel brand at present, operates 63 exclusive brand outlets, 204 shop-in-shops and 61 multi-brand outlets across India.



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