With the increase in spread of the Indian diaspora to various parts of the world, the ‘Size India’ project will also improve the exports from India. The first-of-its-kind project will put India on par with all the developed countries, which typically follow a standardised size for their consumers – such as the US Size, UK Size, Mexican Size, and others.
‘Size India’ will feature a size chart that is specific to the Indian Consumer’s measurements. The Clothing Manufacturers Association of India (CMAI) with the Union ministry of textiles has initiated an all India anthropometric study of the measurements of the average Indian consumer. The study will see an analysis of close to 25,000 consumers spread over various age groups, and covering the cities of Mumbai, Delhi, Chennai, Hyderabad, Kolkata, and Shillong. This will enable the study to cover all the important regions of the country.
“We have been following international sizing charts all these years and every brand which is launched in India also follow their own charts. This creates disparity for the Indian consumers. With the launch of Size India project, there will be a standard size for all manufacturers and will help the consumers shop online and offline by making size identification easier. As a country, during exports a standard Indian size will help create harmony for all manufacturers,” Rahul Mehta, president and chairman, CMAI, said.