Indian e-commerce firm Snapdeal is looking to make a strong comeback and has joined the e-commerce festive season battle with the late announcement of its ‘Mega Diwali Sale’. The five-day sale event will be held from October 10 to 14.
Snapdeal will have to battle it out with e-commerce biggies like Flipkart, Amazon, and Paytm Mall all of whom have kick-started their sale events on October 10 and invested heavily in marketing.
Snapdeal, however, is unperturbed with that as it claims that it has witnessed massive growth in recent months in business from both existing and new buyers, with nearly 80% of the new buyers coming from smaller cities across the country.
With the recent growth in business and customer base, the etailer is confident of having a good sale period and is also looking to further boost its customer base during these five days.
Commenting on the sale event, a Snapdeal spokesperson in a statement said, “Our sale is for both the experienced online shoppers and those using the festive season to explore online offers. We bring the best of branded and unbranded selection, all with deep discounts offered by our sellers, topped by additional offers by our credit/debit card and wallet partners.
“The offers and selection in the Snapdeal Mega Diwali Sale are built basis an analysis of user purchase patterns over the past many festive seasons. We want our users to fulfill their entire Diwali shopping list, without being troubled by budgets now or EMIs later.”