Mumbai: Neeru’s, a leading designer Indian ethnic wear retailer, has signed Bollywood actress and fashion diva Sonam Kapoor as its new brand ambassador.
According to Neeru’s, the association is expected to leverage the versatility and legacy of both Neeru’s and Sonam Kapoor, as “she represents the brand promise Fashion”.
Avnish Kumar, Director, Neeru’s, said, “We are proud to welcome Sonam Kapoor into Neeru’s family. Sonam’s vibrant persona, style diva and popularity make her a great fit for our brands. Sonam’s fashion style complements Neeru’s legacy.”
“Sonam makes anything look very elegant, fashionable and expensive,” added Kumar.
After being announced as Neeru’s new face, Sonam Kapoor said, “For over four decades, Neeru’s has been a brand that has showcased quintessential Indian fashion for the entire family. For special occasions like weddings, Neeru’s is the ultimate one stop shopping destination!”
Launched in 1971 in Hyderabad, Neeru’s currently has over 40 exclusive stores in more than 20 Indian cities and one overseas in Dubai.
For four decades, Neeru’s has been creating fascinating ethnic wear as exclusive adornments for women. With a successful standing in the Indian fashion market, Neeru’s has unleashed a new benchmark of ethnic fashion in India.
Built on the foundation of superior quality, Neeru’s is popular for its eloquent designs, pure fabrics, fresh colours, elegant tailoring and innovative silhouettes.