People’s efforts to support ethically or sustainably produced goods has grown tremendously since Fair Harbor started, said the co-founder of the New York based brand that creates swimwear out of recycled plastic bottles. Millennials, in particular, have a real concern for the authenticity and production of the goods they purchase, he added.
“Recycling single use plastic is our focus, while simultaneously creating a really high-quality product in effort to change the way consumers view single use plastic. It’s going to help in creating less waste that winds up in landfills or the oceans, which is obviously a huge issue, especially for oceanic wildlife. While recycling will help fix the problem of fast fashion, it’s not going to solve the issue of fast fashion,” Jake Danehy, founder & CEO, Fair Harbor, told Fibre2Fashion.
Two of the company’s newer products – The Rockaway (performance boardshort) and The Anchor (athletic short with built-in-liner)-make use of both recycled plastic bottles and upcycled coconuts. Essentially, the discarded husks of coconuts are broken down and spun into polyester, much like the plastic bottles, Danehy said.
Fair Harbor recently launched its first women’s collection and has a collaboration collection coming out featuring a local artist, Johnny Vacay.