USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), recently announced that the brand US Polo Assn. has eclipsed a major milestone by opening approximately 1,050 monobrand retail stores globally.
The ongoing expansion drive includes recent openings in Boston’s iconic Faneuil Hall, Mall of the Emirates in Dubai, Tocuman International Airport in Panama City, Xianyang Kaihuang Plaza in China and 1000 Foot Road in Bengaluru, India. The US $ 1.6 billion sport- inspired global lifestyle brand is delivering double- digit growth in 2018.
The brand is planning to add roughly 100 retail stores in 2018 and to exceed the total store count to more than 1,300 globally over the next several years. While a significant portion of this growth will be driven from key regions like India, China, Turkey, Middle East and Eastern Europe, more mature markets such as North America, Western Europe and Latin America will continue to add new outlets as well.
J.Michael Prince, President and CEO of USPAGL, said, “While many brands have been closing stores, or even going out of business, U.S. Polo Assn. has been on an aggressive expansion effort, as we believe the greatest consumer experience still lies within the retail store environment. We are also proud of our international expansion efforts and our global momentum, as 2018 is going to be a record financial year.”
Additionally, in 2019, U.S. Polo Assn. will launch a new “high energy” store concept that will showcase products while engaging consumers in the sport of polo in a more meaningful way. The brand believes that the new concept will be “transformational”.